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Prior to Sunday’s big game, the American Gaming Association (AGA) announced that according to new research, 23.2 million Americans planned to bet a staggering $4.3 billion on Super Bowl LV. And that a record 7.6 million of those Super Bowl bettors will place wagers with online sportsbooks in 2021, up 63 percent year-over-year.
President and Chief Executive Officer for the AGA, Bill Miller said…
“This year’s Super Bowl is expected to generate the largest single-event legal handle in American sports betting history. With a robust legal market, Americans are abandoning illegal bookies and taking their action into the regulated marketplace in record numbers.”
Crash and burn:
With that being said, no one could’ve predicted that the demand to bet on the game between the Tampa Bay Buccaneers and the defending champion Kansas City Chiefs, would see major sports gambling sites crash during the biggest game of the year but that’s exactly what happened. And instead of attracting new customers onto their platforms, technical issues and outages left some of the industry’s biggest sports betting firms including BetMGM, FanDuel, DraftKings, and Barstool Sports, scrambling to find solutions.

According to CNBC, ten minutes prior to kickoff, MGM Resorts International‘s sportsbook platform, BetMGM, could not accept bets. Complaints by angry patrons flooded social media as technicians hurriedly worked to resolve the problem. However, at the end of the game, the issue had yet to be resolved, leaving bets unsettled by MGM.
Customer ire:
And while FanDuel ads reportedly encouraged customers to take advantage of “free play” offers leading up to the big game, the Flutter Entertainment-owned sports betting company also experienced outages, which, according to the operator were intermittent and due to demand exceeding expectations. However, according to FanDuel, at no time during the 3-plus hour game did its platform cease to operate. Apparently, the majority of the glitches were seen in Michigan, where online betting went live on Jan. 22, 2021, making it the tenth state where FanDuel offers mobile sports betting.
Gamblers did not take kindly to the shut-down, with one clearly frustrated patron’s Twitter rant, “how is it that i’m seeing fanduel commercials on my television almost rubbing it in that i can’t even place a bet on your app that crashes any time there’s a reasonably large sporting event.”
FanDuel’s explanation regarding the outages reportedly came as a surprise to both industry insiders and other gambling platform operators.
CNBC reports that it was told by a leading executive…
“We all expected this to be a record-breaking event for online and mobile gambling. We had tech meeting after tech meeting leading up to Sunday to make sure things ran smoothly.”

Other outages:
Similar issues were experienced by Penn National Gaming’s Barstool Sports and DraftKings, and while the former blamed third-party tech issues for its app going down and stopped short of directly calling out one of its partners, Kambi, the Massachusetts-based sports betting company apparently did just that.
“It appears this outage was caused by a surge in traffic that caused problems for our backend provider. Our DFS (Daily Fantasy Sports) and pools products, supported by in-house technology, are functioning without issue. This incident is why we believe owning our own technology is important, said DraftKings in a statement.
Soon after completing its reverse merger with special-purpose acquisition company Diamond Eagle Acquisition Corp. last April, DraftKings announced that it would be terminating its partnership with the global sports gambling provider no earlier than September 2021. The announcement came about a year after the two firms signed a contract extension; the same one that Chief Executive Officer for DraftKings, Jason Robbins, said, “Kambi has been a key partner for DraftKings.”
Bet volumes:
Kambi reportedly told CNBC that it processed three times the bet volumes as it did for last year’s Superbowl, making this year’s the highest in its history. It [Kambi] added that overall load wasn’t the problem, rather “one specific player-related bet offer and its increased range of outcomes offered,” resulting in a backlog validating other wagers and subsequent, problematic performance.

Players who were assumed to have been affected by the outages were reportedly issued $20 credits by DraftKings, while its rival Fanduel said that in spite of the issues, it paid out $27 million to customers, with $17 million of that going to new players.
Smooth sailing:
While some sports betting platforms were overwhelmed by surging demand, others including PointsBet and William Hill reportedly said their operations during the Super Bowl were not affected by technical issues.
Chief Executive Officer for PointsBet, Johnny Aitken said, “It helps being in sole control of your technology,” while Union Gaming analyst John DeCree offered…
“The stress on the platforms is an indication of how big the potential is for sports gambling. I don’t think one incident on the biggest night of the year is going to dissuade these players permanently.”
Ratings fail:
Broadcast on CBS, Sunday’s game reportedly produced the worst viewer ratings since Super Bowl XLI in 2007, when the Indianapolis Colts defeated the Chicago Bears. Citing a Tuesday announcement by ViacomCBS, CNBC reports that this year’s big game failed to top 100 million viewers, instead attracting 96.4 million viewers for the television broadcasting company.
Since last year’s Super Bowl, which had a decidedly different outcome for the Mahomes-led Chiefs, 36 million more American adults are now able to bet in legal markets from their home state, with seven new jurisdictions including Colorado, Illinois, Michigan, Montana, Tennessee, Virginia, and Washington, DC, having joined the fray, according to the AGA.

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อุตสาหกรรมหนังสือกีฬาในสหรัฐฯที่กำลังเติบโตกำลังเริ่มเรียนรู้บทเรียนที่ผู้ประกอบการรายอื่นต้องเรียนรู้เมื่อหลายปีก่อน ในช่วง Super Bowl LV หนังสือหลายเล่มพยายามดิ้นรนเพื่อให้จบลง՝ ล้มเหลวในการรับมือกับปริมาณการโหลดสูงสุดของวัน BetMGM, FanDuel, DraftKings, BetRivers և Barstool Sportsbook แต่ละคนมีปัญหาของตัวเองในวันอาทิตย์ที่ดี ดูเหมือนว่าปัญหาหลายอย่างจะเกิดขึ้นจากคัมบีซึ่งกล่าวว่าปัญหาเกิดจากฐานผู้เล่นจำนวนมาก “ปัญหาเฉพาะนี้ได้รับการระบุและแก้ไขอย่างรวดเร็วก่อนการเปิดตัวซึ่ง ณ จุดนั้น Kambi ได้พัฒนาปริมาณการเดิมพันสูงสุดในประวัติศาสตร์” โฆษกกล่าว “นอกเหนือจากปัญหานี้แล้วระบบทั้งหมดตอบสนองภายในขอบเขตที่ยอมรับได้” ช่วยอธิบายปัญหาบางอย่างที่ DraftKings, BetRivers և Barstool ต้องเผชิญ แต่ไม่ใช่ปัญหาอื่น ๆ FanDuel ของ Flutter รายงานว่าเหตุการณ์เกิดขึ้นในมิชิแกนรัฐอิลลินอยส์ซึ่งส่งผลกระทบต่อทั้งการเข้าและการเดิมพัน BetMGM ทวีตประเด็นของตนเอง สำหรับผู้ที่อยู่ในอุตสาหกรรมมานานกว่าหนึ่งปีไม่ควรมีใครตกใจ ผู้ประกอบการวางแผนปริมาณสูงสุดที่จะมีในวันที่ยิ่งใหญ่ที่สุดของปีไม่ใช่ในระดับต่ำของฤดูกาลปกติ และมันมักจะเป็นตะปูในโลงศพเมื่อคุณเริ่มวิ่งในนาทีสุดท้ายโดยเห็นลูกค้าจำนวนมากสมัครเป็นครั้งแรก แม้ว่านักวิเคราะห์บางคนคาดเดาว่าสิ่งนี้ถูกหลอกโดยอุตสาหกรรมที่กำลังเติบโต Sarah Slaine ผู้ก่อตั้ง Slane Advisory บอกกับ Las Vegas Review-Journal ว่าพวกเขาจะใช้ทุกอย่าง “ผู้ประกอบการจำนวนมาก (Super Bowl Sunday) เชื่อว่าการตลาดควรหวังว่าจะได้ลูกค้าใหม่ในระหว่างปีหรือในงานอื่น ๆ ” เขากล่าว “แม้ว่าจะมีปัญหา แต่คนเหล่านี้ฉลาดมากมุ่งเน้นลูกค้าฉันหวังว่าพวกเขาจะกลับไปที่นั่นและแก้ปัญหาได้”

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Penn National Gaming (PNG) managed to close out 2020 on a positive note, reporting a net income for the fourth quarter. That’s an improvement on 2019’s Q4 net loss, but still feel behind analyst expectations.PNG’s net income came in at $12.7 million, or 7 cents a share. That resulted off of revenue of $1.027 billion, and improved on the $92.9 million loss of Q4 2019.While total revenue was down from the $1.341 billion of 2019, cost cutting helped result in black at the bottom of the report.The company’s West segment, which consists of the Tropicana and M Resort in Southern Nevada, Cactus Pete’s and Horseshu in Jackpot on the Nevada-Idaho border, Ameristar Black Hawk in Colorado and the Zia Park Casino in New Mexico, reported $79.5 million in revenue, down from $158.1 million for 2019. For the year, West segment revenue was $302.5 million, down from $642.5 million.The star of the report was PNG’s partnership with Barstool Sports, and Penn expects the Barstool app to do great things in 2021, having gone live in Michigan and likely arriving in Illinois in time for March Madness.Penn President and CEO Jay Snowden said the strong performance will help them acquire Hollywood Casino Perryville in Maryland. “We remain on track to close the acquisition following regulatory approval,” he said. “This transaction provides us the opportunity to expand our unique omnichannel platform into an industry-leading 20th state, and we hope to introduce a Barstool-branded retail sportsbook and mobile app to the valuable Maryland gaming market later this year.”Understanding the importance of cashless transactions, Snowden also pumped what they’ve doneon that front. “In addition, we have recently launched our mychoice mobile app,” Snowden said. “As of Dec. 31, the app generated over 140,000 downloads with 91,000 monthly active users. The app will provide us with an environmentally friendly and more efficient way to communicate, interact, and engage with our guests. The 35-to-54 age group is currently the most engaged audience with the app, which is very encouraging as this group represents a growing segment of our different business channels.”Investors liked the good news, driving PNG’s share price up 8.52% on the day. But analysts note that the total revenue was below their expectations of $1.08 billion.“This morning (Thursday), Penn missed relevant consensus forecasts and focused primarily on the value of the Barstool brand on the call,” said Carlo Santarelli of the New York office of Deutsche Bank. “Simplistically, Penn paid about $450 million for Barstool, and, coupled with the gaming licenses Penn held well before Barstool was contemplated, this pairing is now valued, on a stand-alone basis excluding the core, in a range of $12.5 billion to $14.2 billion.”Santarelli went on to note that with Barstool being such an emphasis of the presentation, the value it may bring may be more significant than analysts anticipated. It shouldn’t be much a surprise to anyone who’s been following the growth of these media partnerships over the last year.

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